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SEO Specialist
's-Hertogenbosch
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Bedrijfsprofiel – Company profile
Since 2009, Foundation FSSC has been the independent provider of Certification Schemes for ISO-aligned Management Systems. Almost 40,000 organizations worldwide, including premium A-brands, are certified to the FSSC 22000 Scheme for Food Safety. FSSC 24000 for Social Sustainability was published in 2022. Both Certification Programs contribute to FSSC's vision to create a better world by helping organizations achieve impact through the UN Sustainable Development Goals.
Samenvatting – Summary
The content officer (SEO specialist) will be the tactical and operational SEO content lead for the Foundation and all its Value Propositions (VPs), being responsible for the implementation of the MarCom content strategy.
Omschrijving – Description
The Seo Specialist will report to Marloes van Luijk, Communications Manager.
The content officer (SEO specialist) will be the tactical and operational SEO content lead for the Foundation and all its Value Propositions (VPs), being responsible for the implementation of the MarCom content strategy. The aim is to position FSSC as a thought leader to provide trust and impact through certification-based solutions for the consumer goods industry. Activities include analyzing and optimizing content, acting on opportunities in the market with new content, and focusing on long-tail hygiene content that serves organic growth, website traffic, and lead generation.
Key result areas
Strategy:
Knowledge and experience
The content officer (SEO specialist) will be the tactical and operational SEO content lead for the Foundation and all its Value Propositions (VPs), being responsible for the implementation of the MarCom content strategy. The aim is to position FSSC as a thought leader to provide trust and impact through certification-based solutions for the consumer goods industry. Activities include analyzing and optimizing content, acting on opportunities in the market with new content, and focusing on long-tail hygiene content that serves organic growth, website traffic, and lead generation.
Key result areas
Strategy:
- SEO content creation and optimization: perform keyword research and content gap analysis to optimize the website performance
- Write and optimize blog posts, landing pages, and hygiene resources for search intent.
- Create and edit content and scripts for brochures and audiovisual content (to be designed by Multi-Media Designer) to promote FSSC's Schemes and other VPs
- Collaborate with our web/UX team to improve on-page SEO
- Monitor rankings, traffic, and conversions via website, SE Ranking and HEAP analytics
- Actively monitor what others (competing Schemes, CBs, COs, NGOs, influencers) are doing online and identify content gaps and opportunities
- KPI driven approach
Knowledge and experience
- Bachelor’s degree in marketing, communications or another relevant study.
- 3+ years of experience in a SEO role, preferably in an international environment.
- (Near) native or fluent in English – ability to read, write, and speak English at a high proficiency level; other languages are an advantage.
- Well-experienced in writing prompts and using personas.
- Familiar and experienced with CMS’es, and programs like SE Ranking, HEAP, GA
- Proactive, solution and customer oriented, and results driven.
- Ability to work independently and as part of a team.
- Creative mindset and an eye for details.
- High intercultural awareness and sensitivity.
- Affinity with food safety / social sustainability is a plus.
Aanbod – Offer
The Foundation offers a healthy work-life balance in an international environment through agile working. They ensure excellent work is recognized and rewarded and additional benefits are:
- Provision of resources and support for personal training and development in line with FSSC’s values: Transparency, Integrity, Ambition, Engagement, and Care.
- An open and diverse culture within a flexible organization since you get to choose where you want to work most of the time.
